In the third of a five-part series this week about trends and research in philanthropy, we look inside the myth that NextGen donors aren’t engaged, and discuss how you can engage the next generation of donors. While the media may categorize millennials as “lazy and entitled narcissists” and research shows that narcissism amongst young people… Read more »
Tag: tips
Top 10 Tips for Fundraisers in 2020
We’re sharing our top ten tips for fundraisers for 2020 based on research, practice, thought leadership, and outside expertise. 1) When putting together your fundraising team, consider empathy a necessary skill to have. Maarten Bout, M.A. ’18, and Dr. Sara Konrath studied fundraiser contact reports to determine if fundraiser empathy could be linked to… Read more »
Marketing for nonprofit professionals: 4+1 takeaways from The Fund Raising School
What can a communications professional learn from a marketing and fundraising course? As it turns out, a great deal. The Fund Raising School course “Effective Marketing for Successful Fundraising” in mid-October had a mix of practitioners who work specifically as marketers, and fundraisers who wanted to learn more about marketing. I observed a few… Read more »