In many organizations, the marketing and development teams are seated within the same department or, at the very least, adjacent departments. And that’s no surprise: Marketers serve as storytellers and conduits for a relationship with a brand, and fund developers are relationship builders and personal representatives of the organizations they serve. By implementing a… Read more »
Tag: marketing
Marketing for nonprofit professionals: 4+1 takeaways from The Fund Raising School
What can a communications professional learn from a marketing and fundraising course? As it turns out, a great deal. The Fund Raising School course “Effective Marketing for Successful Fundraising” in mid-October had a mix of practitioners who work specifically as marketers, and fundraisers who wanted to learn more about marketing. I observed a few… Read more »