Fundraising in the digital world

Posted on September 20, 2021 by Andy Ware

By Megan Bennett

Fundraising has always been about making a clear case for need, telling a story, and creating a method for saying thank you while growing the relationship with a donor so they give again and, hopefully, with a larger commitment each time.

That’s the basics of fundraising, and while raising money for your organization online has its nuances, the basics are the same. Why then is digital fundraising so mystifying to so many nonprofit professionals? The answer is simple: it’s new and requires a whole new set of technical skills.

The opportunities for communicating with donors has exploded over the last 10 years and there is no sign of them slowing down anytime soon. Your case for need may be made by email one way, on Facebook another, and on Instagram and TikTok in yet another way.

Where once direct mail or email worked best for storytelling and nurturing your donor base, text message marketing and donations through Apple Pay may now be the clear winner in terms of response.

Big technological leaps will keep happening. Consider the fact that the technology already exists for a personal ask or thank you to donors through a VR headset. Can holograms to your donors be far behind?

There’s a lot to digest with this ever-changing and ever-evolving landscape. But it’s worth at least learning the basics. There are simple best practices and strategies that a savvy fundraiser can employ to reach his or her perfect donor more frequently and less expensively than ever before.

For example, while direct mail will always have its place, every development team has longed for a way to measure open rates of their mailed end-of-year letters. Employing digital fundraising tactics paired with direct mail can offer ways to not only measure how well your campaign is going, but allows you to learn a great deal about your donors, too.

Here are some initial tips to get you started with your own digital fundraising journey:

Identify where your ideal supporters are most likely to “hang out.” Are they on social media and if so, what platform do they spend the most time on? Do they respond to email or are they more likely to pay attention to text messages or direct mail? Having a good idea of who your people are and how they like to communicate will help keep your organization from being too segmented. This is especially important when you have a small staff.

It’s impossible to be in all places at all times, even for the largest and most well-funded organization. Even if your donor base is spread out evenly on social platforms and communicate well through multiple methods, pick one or two and stick with them. Creating content for social media, email, blogs, direct mail, podcasts, YouTube channel, etc., can become very overwhelming very quickly. Just because you can and your audience is there, doesn’t mean you should be everywhere. Work in the spaces you’re most comfortable and skilled and perfect that first.

Be consistent. Create a plan and have a strategy in place. Again, start small.

Keep the conversation going. If you’ve committed to sharing regular updates on a social platform, make sure you’re checking back in on posts to engage with people who have commented on and shared what you’ve posted. There’s nothing worse than being talked to and not with. Your engagement is an opportunity to talk with potential donors and let them learn more about your organization.

Mix up your content. Not every post or email or text should be an ask for money. Tell your story, share news, give potential donors a chance to see the good you do each day. Your digital strategy should focus heavily on building relationships so that when you do make an ask your followers will be all in and ready to help.

We’ll break down the basics of digital fundraising with the “Intro to Digital Fundraising” course starting on September 30. This course is meant for true beginners with a goal of learning why digital fundraising is important and how a fundraising professional can take the first steps into this exciting new world.

Check out the course

Megan Bennett is the founder and CEO of Socially Acceptable, an Indianapolis-based social media marketing firm. She has a diverse background in nonprofit and for-profit marketing with experience in a wide range of disciplines including copywriting, advertising and donor relations.

In 2013 Megan opened Socially Acceptable to help small businesses and nonprofit organizations tell their stories through social media. Her company also assists clients by creating exciting digital campaigns that are designed to engage customers, donors and supporters.

Will having so many disasters happening at the same time affect donations?

Posted on September 14, 2021 by Andy Ware

People evacuated from Afghanistan arriving in the U.S. flew to Dulles International Airport in northern Virginia.

By Patrick Rooney, Ph.D.

The scramble to assist the thousands of refugees who fled Afghanistan is on as the humanitarian crisis in that country grows more dire. Haiti’s recovery from an earthquake on Aug. 14, 2021, is off to a rocky start. The recovery from damage Hurricane Ida wrought in Louisiana and northeastern states could take years. Wildfires are raging in California and at least nine other states.

All these disasters, plus many more, are unfolding while the toll of the COVID-19 pandemic continues to mount in both economic and health terms in the United States and around the world.

It’s reasonable that people who would normally chip in to alleviate suffering in any of these situations might not know how to help. The Conversation U.S. asked Patrick Rooney, an economist at the Lilly Family School of Philanthropy who has studied disaster giving for decades, three questions to clear up some of the concerns that many donors might have.

1. How long will donors give after disasters?

Generally, not long enough.

Given all of the disasters affecting the United States and the entire world at the same time, it’s reasonable for many people who want to donate to be unsure about what they should do. Whether you prefer to focus on the short run or the long run, I think it makes sense to donate now, but not necessarily to the most recent need that has come to your attention.

In the short run, refugees from Afghanistan and displaced people from Haiti, Louisiana and elsewhere all need “hots and cots” – disaster-speak for hot meals and somewhere to sleep.

In the long run, their needs will differ, but grow in terms of their significance and costs. Wherever refugees settle down, most families will need housing and their breadwinners will need jobs. Before becoming gainfully employed, many of those workers will require training and education.

Following these disasters, roads, bridges, utilities, schools and other infrastructure will need to be rebuilt, and people could take a long time to rebuild their lives. That’s why efforts to help with recovery need your help now and will need more help later this year, next year and possibly for a much longer period of time.

In studying disaster giving, my colleagues and I have generally found, with few exceptions, that roughly half of all the money raised through donations tends to be donated within the first four to six weeks after disasters. By the fifth or sixth month, donations usually slow to a trickle even as needs continue.

2. Do people who donate after disasters give less to their favorite causes?

Ample evidence indicates that this doesn’t usually happen.

My colleagues and I researched U.S. donations to causes tied to 9/11 disaster relief, as well as giving to other charities before and after the 2001 terrorist attacks. We found no evidence that giving related to 9/11 diminished support for other charities.

A team of philanthropy researchers has studied disaster relief giving in the United Kingdom using data garnered from more than 100,000 donors over a five-year period. They also found that disaster relief giving does not displace giving to other charities.

My IUPUI colleagues, the Center for Disaster Philanthropy and the philanthropy research group Candid collaborated on a survey of 1,243 households about their giving in 2017 and 2018. About 30% made donations annually that were tied to at least one disaster. Only 8% of these donors said that disaster giving led them to cut back on what they gave to other charities.

In other words, donors who support causes linked to disasters keep on supporting their local food pantry, favorite animal shelter, alma mater, congregation and other usual causes. And they generally do this in the same amounts as in other years.

However, things could be different this time around. There’s no precedent for so many disasters occurring simultaneously during a pandemic.

3. Did 9/11 change how people give?

Yes.

The estimated US$2.8 billion that Americans gave to causes related to the harm caused by the terrorists attacks marked the beginning of new patterns in disaster philanthropy that persist today.

First, the magnitude of disaster giving after most major national and international disasters has grown. Americans gave, for example, an estimated $20 billion for COVID-19 relief in 2020 and funding from private sources for Puerto Rico following Hurricanes Irma and Maria in 2017 totaled at least $375 million. Donations following Hurricane Floyd in 1999, for example, were on a much smaller scale.

Second, new charities tend to arise after major disasters that exist only to address needs related to one hurricane, earthquake or other devastating event. Most of these pop-up charities, which typically fold after a few years, are legitimate.

Unfortunately, this trend has created the temptation for abuse and fraud: Misleading websites can amass donations intended for urgent needs that instead line the pockets of people who don’t need the money. While the actual dollar amounts lost to fraud is unknowable, philanthropy scholars do not believe they represent a large share of the billions of dollars raised annually for disaster relief.

To avoid scammers, I recommend giving directly to reputable, well-established charities with experience in disaster relief and recovery. Also watch out for sound-alike and look-alike fraudulent names – such as branding that resembles a familiar charity but isn’t connected to that trusted organization.

What has not changed is the need for giving that lasts years rather than months following a major disaster. For example, I see the devastation in the wake of Haiti’s 2021 earthquake as a graphic reminder that many of the infrastructure needs from the 2010 earthquake remain unmet despite the $13.5 billion in government and private aid spent in its aftermath – amid chronic mismanagement and even abuse.

Charities and government aid agencies may need stronger oversight. Another hurdle to overcome: figuring out how to keep donations flowing after the media stops covering a disaster.

Patrick Rooney, Glenn Family Chair of Economics and Philanthropic Studies, IUPUI

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Women and crowdfunding: The future is bright

Posted on September 8, 2021 by Andy Ware

By Jeannie Infante Sager

The news cycle can easily induce fear and anxiety—and rightfully so, given the magnitude of the challenges we face these days. But when I’m scrolling through social media, I also find myself inspired by the number of women I know who have set up Facebook Fundraisers, GoFundMe campaigns, or Venmo requests to raise money for families and communities in need.

Gender and Crowdfunding, the latest research report from the Women’s Philanthropy Institute, supports what I’ve seen anecdotally. The study finds that nearly 1 in 3 women (31.1 percent) give to a crowdfunding campaign in a typical year, and 40.8 percent have given to a crowdfunding campaign at some point in the past.

Women crowdfunding donors tend to be younger, more educated, and more concentrated in the Western U.S., compared to women who do not give to crowdfunding campaigns.

One insight that stood out: nearly one-third (31.3 percent) of women crowdfunding donors plan to increase their contributions to these campaigns in the near future, while the vast majority (94.6 percent) plan to maintain or increase their contributions. This demonstrates that organizations looking to cultivate the next generation of donors must start building strong crowdfunding strategies.

What might that look like? It could involve asking your supporters to host a virtual birthday fundraiser. Perhaps you have a major donor who would be willing to match gifts raised through donors’ social media crowdfunding campaigns. Your organization can also initiate a crowdfunding campaign for a specific goal or project.

The report uncovered interesting nuances that can help organizations think about how to best support and engage donors. For example, women crowdfunding donors are willing to share about causes and projects on social media but are reluctant to directly ask people in their networks to give.

One way to address this is by providing donors with pre-written asks and toolkits to help guide their fundraising, and showcasing success stories of other women who have raised significant dollars through crowdfunding.

Women also say that crowdfunding can highlight and help donors connect to projects, but they express concerns about transparency and accountability. When your organization launches crowdfunding campaigns, be sure you’re crystal clear about how the funds will be used and how donors will be kept informed of progress.

Crowdfunding is an incredibly powerful tool—one that empowers anyone and everyone to be a philanthropist. We look forward to seeing how this form of generosity continues to expand and evolve in our increasingly digital world. For nonprofit organizations, crowdfunding offers a ripe opportunity.

Has your organization used crowdfunding successfully? Do your donors regularly raise money on your behalf? I would love to hear your reflections and thoughts in the comments below.

Check out the full report

Jeannie Infante Sager is the director of the Women’s Philanthropy Institute.

Does philanthropy do the public good?

Posted on September 3, 2021 by Andy Ware

By. David P. King, Ph.D.

Public good
Social responsibility
The commons
Life together
Civic engagement
Love of neighbor

While these ideas may not always be easy to define, we can grasp their meaning when we feel it or see them in action. In the reverse, we have an intuitive sense of when these ideals and practical virtues are missing from public life.

Over the past year and a half, as we have become further polarized in fighting over politics or public health directives, some have positioned their response to the pandemic as a right to individual freedom or as a concern for the common good and love of neighbor. But too rarely are we addressing these debates as moral questions. Instead, we revert to party politics, talking heads on cable news, name calling, and viral social media posts.

From my perspective, in working for the public good, those postures are not viable solutions. For those of us engaged in the work of faith and philanthropy, this is obvious. While the work across sectors and silos has never been more difficult, it has also never been more necessary.

At Lake Institute on Faith & Giving, we seek to foster a deeper understanding of the dynamic relationship between faith and giving through research, education, and public conversation. We regularly develop practical tools and resources as well as share best practices and case studies around the issues most directly facing religious and nonprofit leaders. We also seek to equip leaders, scholars, and the broader public to engage their traditions, values, and ethical frameworks in addressing the larger questions facing our communities today.

The growing conversation

Our ethical frameworks, religious sensibilities, and moral imaginations have always shaped our traditions of giving and receiving. We can turn to the words in the sacred texts of the Bible, Torah, or Qur’an. We can think back to the first time we read Charles Dickens’s A Christmas Carol, or O. Henry’s Gift of the Magi, or the more recent South Korean film Parasite.

We can also reflect upon the many forms of generosity that we encounter. Some of us remember a foundation grant, a corporation’s social responsibility budget, or an individual donor’s major gift. Others would recall the change dropped into a Salvation Army red kettle or a Jewish child’s tzedakah box. Still, others might think about online crowdfunding for a local grassroots advocacy organization or the public-private partnership of a billionaire seeking to mass produce a COVID-19 vaccine.

Most often, we have simply assumed giving is good, but there are inherent complications and contradictions when private interests meet public need. In recent years, the nature of philanthropy in democratic societies has become an increasingly central topic in the midst of growing inequality and debates over notions of the public good.

Lake Institute has hosted distinguished visitors such as Edgar Villanueva, Rob Reich, Brad Braxton, Starksy Wilson, and Aimée Laramore to consider these questions. We are excited to host David Brooks and Anne Snyder as the speakers for our upcoming Thomas H. Lake Lecture to consider these topics as well. More voices are raising questions and critically engaging philanthropy: Who makes up the public and who gets to make philanthropic decisions?

Asking the right questions

At the same time, we have seen the increasing professionalization of philanthropy, public policy, and the nonprofit sector. Those who study this field have tended to assess tax codes, funding mechanisms, donor motivations, and evaluation metrics.

In measuring the impact of philanthropy on the public good, the question has most often centered on effectiveness. The prior question, however, must be: effective at what? In short, how do we know when philanthropy does the public good?

This is a question I believe religious communities are well equipped to engage. We know religious giving continues to remain the largest charitable subsector. We also know that religious nonprofits are vital to sustaining trust, building bridges, and providing services in communities on a local, national, and global scale.

Yet, religious communities are vital to the conversation for another key reason. In order to address when philanthropy does the public good, we must first reflect on the moral nature of philanthropy and the pluralistic visions of what we mean by public good in the first place.

These are the questions that religious and spiritual communities are well equipped to ask. While not immune from our own biases and limited field of vision, our faith traditions often provide us the practices and perspective to consider how best to care for both the neighbor and the stranger in our midst.

Does philanthropy do the public good?

Beyond the particular ethics of individual givers, how have our understandings of giving been established and sustained by our social, moral, and cultural traditions? Most often the lines between public and private, local and global, or individual and collective action are blurred and contested.

What if we were to step back and reflect upon how and why we give? To answer the question, “does philanthropy do the public good?” my answer is yes. But the answer may be less important than the dialogue around the question: why and how.

My hope is that through exploring the intersection of faith and giving, we can make space for building bridges, caring for our neighbors, and living peacefully together.

David P. King, Ph.D., is the Karen Lake Buttrey Director of Lake Institute on Faith & Giving and an associate professor of philanthropic studies.

Engaging donors of color

Posted on August 30, 2021 by Andy Ware

The Fund Raising School Director Dr. Bill Stanczykiewicz recently sat down with Dr. Una Osili to preview a new report on engaging donors of color for The First Day podcast. The report provides tremendous insight into the ways that communities of color shape American philanthropy. A full transcript is provided below or you can watch the podcast above.

August is Black Philanthropy Month and we are pleased to support this effort to highlight stories of Black Philanthropy.

See more information on the Engaging Donors of Color report and additional resources related to Black Philanthropy month

Bill Stanczykiewicz (BS): What fundraisers need to know about everyday donors of color. I am Bill Stanczykiewicz. This is the First Day from The Fund Raising School, and I’m joined once again by my colleague, Dr. Una Osili.

Una is the associate dean at the Indiana University Lilly Family School of Philanthropy, where she oversees our research team as well as our international work across the world, and Una, it’s so great to have you with us and there’s a new study that your team has put together about everyday donors of color, what do fundraisers need to know?

Una Osili (UO): First, thanks, Bill, for having me. And this is really a pivotal moment, as all of us know, for philanthropy and for our country and the world. Over the past year, we’ve had a global pandemic, we’ve had a global racial and social justice movement, and this study was really conducted to understand how donors of color are responding to these crises, multiple crises in communities, how their giving is changing in the wake of the current crisis that is still unfolding in many communities across the country, and what the nonprofit sector, and especially fundraisers need to know.

So I will try to summarize very quickly. It’s an in-depth study we had. First, a national survey that was fielded in partnership with the National Opinion Research Center at the University of Chicago, we also conducted focus groups with over 60 donors of color from all different backgrounds, African-American, Native American, Asian-American, Hispanic or Latinx donors, as well as a range of other groups that really showcase the increasing diversity of our nation. I think the number one finding from this report, there are lots of takeaways.

Number one is that generosity spans race and ethnicity, we find generosity in every community across this country, all different backgrounds, and that’s important for fundraisers to understand that generosity is not specific to any racial or ethnic group, it really does span boundaries.

UO: We also found that donors of color are engaged in multiple ways in providing impact in their communities, this includes giving money to nonprofits, but also includes donating goods, helping family members, friends, neighbors, strangers, and we actually see a higher rate statistically of these multiple forms of generosity, especially donating goods, helping strangers.

And so this really fits in with what we know about American philanthropy, which is that it is diverse, it is complex, and for fundraisers to understand that this is a very dynamic environment where understanding all the different ways that donors of color are participating and how they can partner and build collaborations, sustainable collaborations with communities will help drive impact.

BS: Una, what else did the study find in terms of these donors and causes associated directly with racial and social justice?

UO: Thank you, Bill. Over the past year, one of the inflection points we’ve seen is a national awakening on race and national reckoning on race, and we’ve seen an increase in the percentage of Americans who are giving to racial and social justice in particular for the national study.

In 2019, it was about 12 percent of Americans (it’s up to nearly 16 percent), but African-American and Asian-American donors are actually statistically more likely to support racial and social justice causes. We also saw that younger Americans are more likely to give to racial and social justice, racial equity causes and educated, more educated and higher income donors are more likely to support these causes.

For African-Americans and Asian-Americans, in particular, the past year has led to much more awareness around issues of racial and equality, and particularly for African-Americans, the killing of George Floyd. Many of these issues have raised awareness, and we’ve seen African-American donors and also communities really leaning into these causes and with Asian American donors as well.

UO: So this is something that fundraisers certainly should be aware of the shifts that are taking place with donors of all different backgrounds showing more interest in giving to racial equity and understanding that racial equity spans, again, multiple cause areas. It can be in education, it can be in healthcare, the environment, the arts, and that donors of all different backgrounds are asking these questions, but donors of color in particular have been on the front lines, not just in the past year, but even longer in advocating around these causes, in volunteering and organizing.

And that’s another opportunity for fundraisers and nonprofits to raise their strategic awareness around these issues, but also think about building collaborations and partnerships.

BS: Una, that is such a fascinating finding because so often when we hear about racial and social justice and reconciliation and those movements, it can be easy to think about civil demonstrations and demonstrations that are aimed at changing public policies and changing laws, and yet this study is finding, while those things are happening, there are also other groups of people who are using their philanthropy in these directions, also in those broader ways looking at health and education, the environment, other aspects like that that are being defined very broadly, as social justice.

UO: Absolutely, and the big takeaway, especially from the interviews with donors of color is understanding that all of your assets can be utilized to advance racial equity and your giving is part of your toolbox, and certainly thinking about the organizations you support and the message there for fundraisers is as they work with donors of color, making sure they understand racial equity as a cause area and how they can, once again, engage those donors, partner with those donors, and ultimately work in collaboration with communities.

BS: In many ways to understand racial equity as we do our important work in the philanthropic sector, which this study is helping us to understand. Una, the last time you were on the podcast, you revealed the findings of the crowdfunding study and gave us a peek into digital fundraising and the use of technology, and are there some findings from this study as well that help continue our understanding in that regard?

UO: Absolutely, and that was one question we sought to answer, which is how are donors of color utilizing these new tools, do we see a higher rates of participation, what are the differences there and here? It’s really quite interesting, we do find that communities of color are using these new forms of giving, giving via social media, giving via crowdfunding, and especially younger donors of color are participating using a range of tools that are based in technology.

So the message there for nonprofits, especially those that are looking for ways of bringing in younger and more diverse donors and volunteers, social media can be a powerful way to connect with that audience, but also digital fundraising and all the new tools that we now have available, including crowdfunding, many organizations during the past year have seen that these movements have broad opportunities for them.

I think the big message here for many of the nonprofit fundraisers and others in the nonprofit world is to recognize that in this moment of crisis, there is also an opportunity to engage with donors in a way that you may not have been able to in the past.

BS: And along those lines, Una, what are you learning and your team learning from your research that fundraisers can apply in terms of these philanthropic activities from these communities, certainly people can act individually, but we also talk about the philanthropic sector being predominant with voluntary associations? Are we seeing networks of people coming together amongst donors of color?

UO: Yes, that’s a very good point. We saw this specifically in the focus groups that donors of color are participating, not just in giving as individuals, but giving through affinity groups, giving through their organizations, but also more informally through grassroots organizations, giving circles and organizations that may not be on the radars of many fundraisers.

And so one message here is as donors of color are essentially moving into not just giving individually, but also collectively, there’s an opportunity for the nonprofits and fundraisers to partner with these giving collectives. Those can be sources of information, they can be sources of volunteers, but they can also be a ways of building engagement around fundraising opportunities, events, and a host of other opportunities.

UO: In every group that we talked to/with during the focus groups, there were a lot of activities that were already taking place around COVID response, around racial equity and partnerships that were being developed, sometimes with community foundations and sometimes with larger funding collaborative.

So one of the messages out of this work is that organizations who want to build those kinds of linkages with communities of color, will find that this is a really great time to do that, and I should mention, lots of community foundations now have guides with lists of different giving circles and collaborations in specific communities, whether it’s Denver, Indianapolis, California, Silicon Valley, their community foundations have actually published these guides and many donors of color are helping bridge communities.

So, I certainly think this is not just an opportune time, but certainly a moment where there is interest in this topic and there are also new opportunities developing.

BS: Dr. Una Osili provides senior leadership to the Mays Family Institute on Diverse Philanthropy, which resides in the Indiana University Lilly Family School of Philanthropy. She’s also one of the top 50 leaders in the nonprofit sector according to The NonProfit Times, and Una, it’s because of your wonderful gift to translate research for practitioners and one of the reasons that you’re so highly regarded, and I’d like to ask you as we conclude here, to kind of summarize a little bit.

Just in the last couple of years, you’ve led a study on the importance of diversity on our boards of directors, there’s been a study regarding crowdfunding and how we know donors of color are disproportionately more active with crowdfunding than perhaps others, and then there’s this study here about everyday donors of color.

And at The Fund Raising School, we receive the question all the time, people earnestly want to diversify their donor databases. As you think about this growing body of research that you’re leading, what advice do you have for fundraisers? So, kind of a takeaway, I know it’s a very complex topic, but how can folks diversify their donor databases as you’re looking at these findings from these various studies?

UO: Thank you, Bill. There are three things I would say. Number one, strategic awareness, education and learning. So, fundraisers need to really do some deep learning about their own communities, about the communities of color that they want to reach, so that they understand those donors and their motivations and their practices.

I think the second one, in addition to the learning and the listening and education, is also a collaboration, building new types of partnerships. We talked about partnering with grassroots organizations, with established organizations, fraternities, sororities, neighborhood associations. That’s going to be key.

And then I think the third piece is ultimately engagement. In addition to building these collaborations, engaging with these communities, you’ll often find that when fundraisers and nonprofits build those modes of engagement, the results follow in terms of sustained fundraising, sustained gifts at all different levels.

Well, what we’ve also learned from everyday donors of color, and this is very important for fundraisers, is that communities of color are very generous with their time, with their talent, with their testimony, and also with their networks, their ties, and so for nonprofits for many in the fundraising community, really learning about these communities will yield dividends, not just in the short term, but ultimately in the long term by plugging into these networks. The good news here is that we now have the data to support that.

BS: And the research that you’re leading is teaching the rest of us so well. Diversity is incorporated into all of our courses at The Fund Raising School, and one of the strongest distinctives of The Fund Raising School is that wherever possible, our curriculum is research based, and Dr. Una Osili and her team are the key reason why.

Again, Una serves as associate dean at the Indiana University Lilly Family School of Philanthropy. As for The Fund Raising School, our public courses are available in person, and we’re gradually growing to more and more cities over time, but we’re gonna remain having a robust presence online, both with asynchronous, meaning recorded courses and synchronous, meaning virtual live courses as well.

Our custom training can come straight to you and yes, we’re willing to train in person, if you’re willing to have us, and all the local state and federal health requirements, international health regulations would allow us to do so.

All this information is available on our website. Our producers today are Jennifer Baughman and Mike Anthony with my colleague, Dr. Una Osili. I am Bill Stanczykiewicz and now, you are now more fully informed on this First Day with The Fund Raising School.